Sony Ericsson Z558i BTL campaign
Some concepts for the launch of this phone. Nothing to shout about, this basic phone with some bubbles details on its casing, comes with a stylus that facilitates easier texting, recognising chinese and thai characters.
Here are various ideas my art director partner and I had. We played with the bubbles detail and the USP of the stylus that made this phone a little different from the rest. The posters below show the bubbles 'freestyling' out of its casing or as an accessory (earring/necklace). Proposition: it's all in the details.
